Thursday, March 1, 2018
STAFF REPORTER – Dena Salehipour (11)
The American television network, CBS announced that it is launching a campaign to advance the careers of female CBS employees called “Eye Speak” on March 14.
The network has been trying to take on diversity casting initiatives since 2016 to include more women and minorities in television series after receiving criticism when it announced a slate of new shows all led by white male actors. In response to the criticism, in the summer of 2016, they added 11 new shows led by women and minorities and recognized the long road of improvement that lay ahead. Through diversity casting initiatives and an emphasis on female actors, CBS currently produces content that is packed with female characters and actors- from “Jane the Virgin”, “The Good Fight”, “Crazy Ex- Girlfriend” to “Star Trek: Discovery”
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“Eye Speak is another initiative showcasing that CBS understands the role media plays influencing how women and girls see themselves, and another bold step to reduce unconscious bias,” said Stephen Quinn, chair of the ANA’s #SeeHer initiative. “Together we are working hard to attain our goal of improving representation of girls and women in media by 20% by 2020, the 100th anniversary of women getting the right to vote.” So keep your eyes open for the growth of CBS female lead characters and hopefully one day, a future where women and minorities have equal representation in media.
