Starting early in November, stores transformed into holiday spectaculars. Trees appear decorated in many glitters and colours, Michael Bublè was heard almost everywhere, and an enchanted winter throne was set up in every mall awaiting Santa Claus. Communities and businesses show their holiday spirit by adopting holiday decorations and playing Christmas music. However, in today’s continuously growing secular society, should businesses continue to promote the holidays?
Every year Starbucks coffee, amongst many other coffee stores, partake in the holiday transformations by releasing a holiday themed cup. Coffee enthusiasts look forward to the company’s design release to put customers in the Holiday mood and improve their Instagram once they post a picture with the perfect filter. This year, Starbucks decided to take a secular stand on their holiday cups with a simple design of two shades of red.
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Take what you may from Starbuck’s simple holiday design, but objects such as reindeers, or ornaments (both have appeared on Starbuck’s holiday cups during the last few years) do not represent the Christian meaning of Christmas. Therefore, Starbucks has always promoted the holiday season, rather than promoting Christmas specifically. Being angered by the cup clearly states mis-interpretation of the Christmas season as it focuses on decorations and material objects. After all, The Christmas seasons is a time of faith, love, and giving.
